How DigiMarketing Work helped an e-commerce site to achieve 674.06% revenue growth and 1st page visibility across 39K search volume?
Country of Origin : Australia
Overview
Founded in 2004, Mandel Aboriginal Art Gallery is a premier Melbourne-based institution dedicated to ethically bridging the gap between remote Indigenous communities and global collectors. Representing over 200 artists, the gallery prioritises authenticity and fair support for First Nations creators. To scale this mission, DigiMarketing Work executed a comprehensive digital modernisation strategy, utilising advanced eCommerce SEO and AI-ready content to secure dominant visibility across a 39K search volume landscape.
Client
Mandel Aboriginal Art Gallery
Competitiveness
Very High
Website
mandelartgallery
Platform
Shopify
Deliverables
E-commerce SEO, AI SEO, Website Development, Meta Ads, Google Ads, Business Profile Optimisation
The Challenge
Mandel Aboriginal Art Gallery had a valuable collection of Aboriginal artworks, but the website needed a stronger e-commerce and SEO foundation. The main challenge was to make a complex art catalogue easier for customers and search engines to understand.
01
Complex Product Catalogue
The gallery had many artworks, artists, styles, sizes, and collections that needed to be organised clearly for buyers and search engines.
02
Lack of Online Purchasing
The website needed a smoother buying journey so customers could move from artwork discovery to purchase with less friction.
03
Outdated Design & Navigation
The site structure and navigation needed improvement so users could easily browse artists, collections, and available artworks.
04
Mobile Responsiveness
The shopping experience needed to work smoothly on mobile, especially for users browsing artworks from search or social channels.
05
Search & Filtering Limitations
Users needed better ways to find artworks by artist, style, size, price, collection, or availability.
06
High Competition
The gallery had to compete with established Aboriginal art galleries, auction sites, marketplaces, and informational art websites.
07
Local SEO for Multiple Locations
The business needed stronger visibility for gallery-related searches across relevant Australian locations, not just broad national keywords.
08
Content Optimisation Gaps
Artist pages, collection pages, and product pages needed stronger content to support rankings, buyer trust, and organic discovery.
09
Limited AI Search Visibility and Answer Readiness
The website had limited visibility for AI-driven search experiences and was not fully structured for Answer Engine Optimisation or Generative Engine Optimisation.
The Objectives
The main objective was to turn Mandel Aboriginal Art Gallery’s website into a stronger e-commerce platform that could support online artwork discovery, smoother purchasing, and long-term organic growth.
Improve organic visibility for Aboriginal art, artists, collections, and product-related searches.
Improve the online purchasing journey so customers can move from discovery to checkout more easily.
Improve mobile usability, navigation, filtering, and browsing experience.
Create a scalable ecommerce foundation for future artists, collections, blogs, and product expansion.
Build a cleaner Shopify structure for artworks, artists, collections, and product pages.
Strengthen collection and product pages with better SEO content, metadata, and internal linking.
Support local and national visibility for Aboriginal art buyers across Australia.
Our Strategy and Results and Business Impact
DigiMarketing Work focused on improving both the SEO foundation and the e-commerce buying experience for Mandel Aboriginal Art Gallery. The strategy was built around making the Shopify website easier to browse, easier to purchase from, and easier for search engines to understand.
73% Growth in Clicks and 129% Growth in Search Impressions
DigiMarketing Work helped trigger a massive 724.99% increase in organic traffic, generating 3.87 million impressions and 46.5K clicks. By optimising Mandel Aboriginal Art Gallery’s technical foundation, we moved the average search position from 15.3 to 8.3. Visibility more than doubled over years in 28 days, ensuring the gallery dominated the most competitive search landscapes.
Stronger Organic Traffic Momentum in the Last 3 Months
The last 3 months showed a consistent upward trajectory in organic momentum, signalling improved keyword relevance and domain trust. We successfully strengthened the site’s off-page SEO foundation, building a healthier backlink profile and increasing referring domain growth, which solidified the brand’s long-term ranking potential.
774 Organic Keywords and 208 Top Rankings
Our targeted strategy captured 774 organic keywords, including 208 top-tier rankings on the first page of Google. We secured the #1 position for high-intent commercial terms like “Aboriginal art for sale” and “Aboriginal art gallery.” These rankings ensure the gallery is the primary destination for buyers at every stage of the funnel, from discovery to acquisition.
Found in AI Searches
While competitors remained focused on legacy search, we established Mandel Aboriginal Art Gallery as a primary authority within the Generative Engine Optimisation (GEO) landscape. The gallery is now a cited source across ChatGPT (27 ), Google AI Overviews (61 ), and Grok (39 ), securing over 120 AI-driven citations and additional visibility across Perplexity, Gemini, and Copilot. This shows the website is now being recognised and referenced across AI-assisted discovery channels, strengthening its authority beyond traditional Google search.
1,844 Google Business Profile Interactions
Beyond national reach, the campaign bolstered the gallery’s physical presence through Local SEO, driving 1,844 Google Business Profile interactions. This bridged the gap between digital discovery and the Melbourne-based gallery, increasing foot traffic and high-intent local inquiries. This cohesive omnichannel approach ensured a seamless connection between online collectors and the physical institution.
774 Organic Keywords and 208 Top Rankings
Our targeted strategy captured 774 organic keywords, including 208 top-tier rankings on the first page of Google. We secured the #1 position for high-intent commercial terms like “Aboriginal art for sale” and “Aboriginal art gallery.” These rankings ensure the gallery is the primary destination for buyers at every stage of the funnel, from discovery to acquisition.
674.06% Organic Revenue Growth — Almost 8x Revenue Increase
DigiMarketing Work helped Mandel Aboriginal Art Gallery increase organic revenue from $9,362.87 to $72,474.66, achieving 674.06% growth — meaning revenue grew by almost 8x compared to the previous period. This shows the campaign did not just drive more traffic; it attracted higher-intent buyers and turned organic visibility into real ecommerce revenue.
1,192.63% Paid Search Revenue Growth — More Than 13x Revenue Increase
DigiMarketing Work helped Mandel Aboriginal Art Gallery strengthen paid search performance, with paid search users increasing by 112.96% and sessions increasing by 141.87%, meaning traffic from paid search more than doubled. Paid search revenue grew from $1,298.87 to $16,686.05, a 1,192.63% increase, while key events rose from 18 to 3,580, showing that the campaign improved not just traffic volume but also purchase and conversion intent.
Organic Traffic Growth